Online retailers carry your companies merchandise withthe end goal of maximizing their revenue. Consequently their recommendation engine could be listing your competitors books, songs or movies next to yours.
One method of improving revenue for your own catalog is through bundling – putting together related products that consumers may be willing to buy together. However, bundling requires analysis of consumer demand at the transaction level. This analysis requires various modeling techniques and mathematical methods including multivariable regression.
These same techniques can help you spot emerging trends early and capitalize on their potential.
FTI can assist in this analysis and improve your revenue and the amount of product choice given to your consumers.