• Should owners distribute straight to their customers and by-pass their traditional retail partners who have an established relationship with customers?
• Should content owners make their content free to customers and advertiser supported, hence drastically changing their business model?
• Should declining product formats and windows be dropped from the distribution chain?
• Should products be bundled to allow customers to view suggested material from the same owners?

We at FTI have the ability to provide you with the analysis to help you tailor your go-to-market strategy to best optimize this customer interaction. Our market leading economists have a deep understanding of customer marketing to craft the winning strategies needed in this complex area.