Long claiming to be more art than science, marketing organizations have resisted attempts to associate their efforts with an ROI, EVA, or other performance measures. However, at the best companies, this has changed. Since large CRM and ERP systems have been put into place, marketing effectiveness has become a core competency of best in class companies. FTI Helios can bring you the right mix of hard evidence and intuition.

FTI Helios has the ability to analyze marketing spend and its effectiveness. Be it for film or music, FTI can analyze marketing return on investment at a minimum along multiple dimensions: fiscal year; genre of film or music; for music, stage of band popularity (new act, emerging, superstar, etc.) and determine which combinations of channel spending mixes have been successful and which have been excessive. FTI can also evaluate newer forms of promotions and their effectiveness and provide spending guidelines by genre popularity.

FTI has helped many companies significantly grow revenue or improve their marketing effectiveness. These include Harley Davidson, Carnival Cruise Lines, Blockbuster and Sotherby's, among others.