Prior strategies of film and video electronic distribution run the risk of over-estimating the value of traditional distribution and being frozen in a “status quo” by selling each distribution window in traditional terms. In addition, forecasting will not include the “what ifs” that allow financial management to understand the sensitivity of the value to its content to changes in the distribution environment such as the speed at which new devices such as video iPods will be accepted by the market.
FTI builds dynamic sales strategy and models of your portfolio with capabilities that will allow you to run sensitivity analysis based on changes in the following factors; length of the window in film and television, cannibalization risks in the development of distribution channels and potential bundling opportunities for all types of content.
Utilizing the valuations generated in the model, content owners will be in a position to lower the amount of unused content in overall deals, increase per/title revenue, and assess if film libraries have a deep enough catalog to perform such multiple scenarios.