While they have amassed high numbers of unique visitors, aggregators have created contentious copyright infringement issues and solving them is paramount to any agreements that will see content owners select their future online partners (MySpace, YouTube). As content owners negotiate with their potential partners which business models to select as the best way to monetize these millions of unique viewers, it raises critical issues including the following:
This creates the need for a team of industry experts in copyright, advertising, content distribution and rights management, which FTI can uniquely deliver.
At the same time, the separate distribution alternatives adopted by al the new aggregators surfacing worldwide create the need to carefully select the right partners to develop a distribution architecture, be it online or material, to monitor, distribute and report flawlessly what is distributed, when and to which type of customer. The selection of the right partner will be essential in knowing that content is appropriately distributed and paid for. FTI has implemented numerous reporting structures in the physical and online world with a wide range of partners ranging from IBM to SAP, which is as essential to giving management the tools to operate efficiently and knowing that customers, and the owners, are being given what they want.