Producers of content are today more challenged than ever to adapt their product to new consumption lifestyles, for which there are different and corresponding distribution alternatives. Content producers are faced with the following challenges:
The product alternatives created in this digital age are more numerous than the feasible and profitable options. FTI has the industry, distribution and brand experts that know how to evaluate and maximize the selected opportunities, while providing consumers with what they want without confusion.
FTI’s Helios division is an expert at product strategy. FTI Helios helped Carnival Cruise Lines successfully launch its Celebrity cruise line based on deep customer segmentation and modeling. We are currently helping Sotheby’s improve its sales through enhanced targeted direct marketing in addition to assisting Harley Davidson with several projects related to extending its brand based customer segmentation.