Media companies faced with these shifting paradigms must develop an informed revenue-based strategy for digital. Such a strategy must take into account new partners and business models while maximizing the revenue potential of existing markets. FTI can help you develop an informed and effective go-to-market strategy, which will include brand strategy, marketing strategy, product strategy and partnership strategy.

Equally, digital is proving to take a significant toll on operations. First, digital content must be managed and stored in repositories for distribution directly to consumers or to your distribution partners globally. It must be organized and tagged so it can be re-purposed and searched. Often, versions by language and territory must be produced and managed as well. New systems, contracts, accounting functions and rights management must also be put in place. In short, managing digital assets and scaling digital operations is a significant issue. FTI can help you design these processes, find the right partners and plan your infrastructure to scale it cost-effectively in the digital economy.

In addition, media companies now find themselves awash in data. iTunes reports song sales, album sales, and TV and movie downloads. News sites have server logs full of customer activity. And TV networks are streaming hit shows for the first time to end consumers. How can content companies maximize the revenue potential of this customer-level data? How can you use this data to improve advertising revenue, your product strategy and bundling, or your negotiating leverage with distributors? This is the field of customer relationship management, customer segmentation and analysis. FTI has some of the world’s leading experts in this field. We can help you design the data structures to retain and analyze this data, extract marketing value from it, and match customers and products for higher revenue or more targeted advertising.

As importantly, content owners must assure themselves and their artists that they are paid properly for their content. FTI has established a practice entitled Digital Revenue Assurance to conduct assurance procedures that confirm your online retailers are paying you properly. FTI combines its forensic accounting, due-diligence and technology expertise to provide a comprehensive, collaborative and thorough review of online retailer sales, as allowed under your contracts.